Living Häus Beer Co

Brand Identity + Packaging + Merch Design + Photography

We developed a style that we describe as Art Nouveau meets punk rock show poster for Living Häus Beer Co. In order to stand out in Portland’s bombastic craft beer scene, founders Mat and Conrad sought to create a brand that is highly unique and personal. Beers that they genuinely love to create and enjoy, often named after their friends, loved ones, and pets, are served in an inviting tasting room that is filled with natural light and a variety of vibrant plants.

A gritty yet thoughtful and artistic energy was a natural fit for our creative vision, so we portrayed this by using abstracted and ornate plant motifs, combined with rich textures inspired by traditional linocut prints, on their can designs. The designs maintained consistent negative space to complement the logo and allow room for creativity in the art while achieving brand consistency and recognizability. The logo features a straightforward typographic treatment designed to evoke notions of growth and connection. This design choice also subtly references the significant German influence on the particular style of beers they produce. Living Häus produces exceptional beer specifically designed to accompany shared moments and cultivate lasting memories of togetherness so we coined the phase "Beer for Life" which boldly adorns every can.