The Here & Now

Brand Identity + Pitch Deck

As an emerging wine and beer focused bar concept, The Here & Now sought to pay homage to the unique and rich history of Oregon's wine and craft beer culture while simultaneously looking forward to exploring new and innovative expressions within the industry.

We brought a nostalgic handwrought vibe to their brand identity, carefully blending classic elements with a modern touch. The ampersand serves as the central focus of their logo design, representing a source of connection and collaboration between their diverse offerings. We hand-cut the final version of their logo to bring unplanned, yet beautiful elements into the details of the letterforms. The logo is designed to complement the mood of old photographs from Oregon vineyards which we sourced for their pitch deck and branding assets.